It is reported that Apple is still advancing the development of a new generation of Apple Vision Pro and is working on it simultaneously with the smart glasses project, but the new product will not be available until 2028 or 2029 at the earliest. Since the launch of the first-generation Apple Vision Pro, rumors about the "second-generation" product have never stopped. The market generally expects the new headset to be "downsized" in terms of body weight, thickness, and price. According to the latest report from Bloomberg, Apple is indeed working in this direction internally, with the goal of creating a new generation of Vision Pro that is thinner, lighter and less expensive.
However, in order to be consistent with previous reports that "Apple has suspended the head-mounted display project", this time the news also emphasized that the current development of Vision Pro is in a "shelved" state, and the project will only be re-advanced when there is a real breakthrough in research and development and a lighter, thinner, and lower-cost design can be achieved. The report pointed out that there is a certain contradiction in this statement: on the one hand, it is said that development has "pressed the pause button", on the other hand, it is said that relevant work is still in progress, but the progress is strictly limited to the direction of evolving towards the next generation of products.
Even so, the rumors still give a rough timetable: In the absence of specific internal information, the report speculates that the second generation of Apple Vision Pro may be launched as early as late 2028, or later in 2029. This means that the iteration cycle of the Vision Pro product line will be significantly longer than the initial expectations of the "update rhythm".
As early as 2023, reporter Mark Gurman predicted that an “Apple Vision” that would be more user-friendly and remove the “Pro” suffix is expected to be released by the end of 2025. However, in November 2024, well-known analyst Ming-Chi Kuo said that this low-priced version of the headset has been postponed to "after 2027", showing that Apple's product planning in the XR field continues to swing, repeatedly weighing costs and market demand.
Over the years, there have been rumors that Apple is developing at least three different headsets at the same time, but it is unclear which product line is mentioned in the latest reports. These projects may include flagship headsets for the high-end professional market, or relatively simplified versions for a wider range of consumers.
It is worth noting that this time the news is more focused on smart glasses, saying that Apple is currently shifting a considerable amount of resources to this new form of equipment. The market generally believes that Apple plans to enter the field of smart glasses in late 2026. This product may set off a new round of competition in the wearable market like the Apple Watch that year.
Against the background of the slowdown of the Vision Pro project and repeated delays in low-priced versions, how Apple balances resources between high-end XR headsets and smart glasses will directly affect its layout in the future spatial computing and wearable markets. It may still be at least two to three years before consumers see a truly lighter, thinner, and cheaper Vision Pro.