Recently, the product description of an Adidas tight jacket stated: "Wear this adidas jacket with a T-shirt to go to the gym, or pair it with jeans to do errands in the city." Subsequently, the phrase "doing errands in the city" attracted the attention of netizens and was ridiculed as the "exclusive jersey for going into the city". It also spawned hot memes such as "wear adi to do das", and related topics quickly detonated the Internet.
It is understood that Adidas has now launched "Going to City Service" customized T-shirts and provided multiple purchase channels, including Adidas Beijing Sanlitun Brand Center, Adidas Chengdu Taikoo Li Brand Center and other stores, as well as the Adidas mini program & App. In terms of selling price, the clean version of the T-shirt is priced at 399 yuan/piece, plus the exclusive "Going to the City" print is 49 yuan/piece, and a single "Going to the City for Work" customized T-shirt is priced at 448 yuan.
A clerk at an Adidas store said that since customized printing, embroidery, special patterns and other services are special product customization, in order to protect the rights and interests of consumers and merchants, "once sold, it will not be returned or exchanged, and the product can be sent out on the same day."
