On June 3, local time, the French Ministry of Finance (Bercy) announced that it had issued a fine of 22.5 million euros (approximately 176 million yuan) to the fast fashion e-commerce platform SHEIN. This is less than a year after the 40 million euros fined for "false discounts" last year. Xiyin immediately disputed these administrative penalties, saying they were "clearly disproportionate and discriminatory" and would take legal action.
France has imposed heavy fines on Xiyin for two consecutive years: 40 million euros in 2025, and another 22.5 million euros in 2026. The cumulative fine in the two years has reached 62.5 million euros (approximately RMB 490 million), making it one of the most severe enforcement cases against ultra-fast fashion by the French regulatory authorities.
The French Directorate General for Competition, Consumption and Anti-Fraud (DGCCRF), which is part of the French Ministry of Finance, pointed out that among the compliance matters, there is a lack of product unit price information in the order confirmation, a lack of information on delivery time, and insufficient information on the identity and contact details of the cooperative seller. According to regulations, this data must be provided in a "support durable" form that enables consumers to save this information.
Xiyin denied these accusations about transaction compliance, emphasizing that all this information can be viewed in the customer account space. Information such as price, estimated delivery date, seller contact information and return process can be viewed and updated in real time.
At the same time, Xiyin made it clear in an official statement posted on social platform
As a result, in response to the administrative fine of 16,733,190 euros imposed on Infinite Style Services Co Limited (ISSL), which operates the Xiyin website, Xiyin clearly responded: "The penalty is based on an interpretation that is inconsistent with EU regulations. More importantly, this interpretation is too rigid and outdated and fails to reflect the actual way consumers on distance sales websites obtain order information."
"We are particularly concerned that the agency has known about the contents of our emails for more than a year but chose not to notify us in advance of issues that could have been corrected, thereby imposing a higher penalty."
In addition, the French Directorate General for Competition, Consumption and Anti-Fraud also imposed a fine of 5.7 million euros, 500,000 euros for failure to comply with consumer rights of withdrawal and the requirements of the Environmental Code. In response, Xiyin officially responded that the reason for this administrative penalty was that certain products were excluded from the return policy, thereby confusing the "right of withdrawal" with our more generous commercial return policy.
But "this difference was actually further clarified a year ago."
Xiyin France also officially stated: "The penalty for 'failure to provide environmental information' is also puzzling, because we have proven that the problem originated from a technical failure and was proactively repaired by us on the day it was discovered, long before the French Directorate General for Competition, Consumption and Anti-Fraud issued an administrative penalty.
Therefore, Xiyin stated that it “will resolutely and comprehensively object to these two penalties.”