Nowadays, games are no longer an exclusive entertainment for children and young people. More and more players are generally older. However, according to surveys by industry insiders, despite the increasing number of older players, the game industry generally ignores this situation. No one is still making games specifically for retired people.
·At Nordic Game 2026, the largest industry development conference in Northern Europe held recently, Emmanuel Rosier, a representative of the market analysis company Newzoo, expressed his latest views and talked about the shortcomings of the current game industry. It is obvious that older players have both time and money as the best game target customers, but they are generally ignored by the industry.
·Emmanuel Rosier cited actual statistics. According to statistics, there will be as many as 6.53 million elderly gamers over the age of 55 in the UK in 2024, and according to past growth trend estimates, it will grow to 7.32 million by 2031. You must know that the entire population of the UK over 55 years old will only be 22 million in 2024. In other words, at least 30% of the elderly are interested in games.
· Of course, there are both new game players and old players who have truly aged. The inherent weaknesses of the elderly are obvious. Their reaction and endurance are difficult to adapt to the increasingly exciting games of the era. How to develop games more suitable for the tastes of elderly players in the future will be an important topic worthy of discussion and investment.
