The price of car-grade memory chips has skyrocketed by 180%, and the prices of many new energy vehicles have increased.

According to CCTV Finance reports, the domestic auto market has been clearly divided recently. New energy vehicles have been adjusting their prices due to price increases in the upstream supply chain, while fuel vehicles have continued to cut prices and increase discounts. The market is in a state of ice and fire.Industry data shows that the price of car-grade memory chips has soared 180% in the past three months, and the cost of smart driving hardware has risen sharply, becoming a key inducement for price adjustments for new energy vehicles.

The official selling prices of many models in many new energy stores in Beijing have not changed for the time being, but high-end smart driving option packages have quietly increased in price. The original laser-assisted driving option has been raised to 12,000 yuan from 9,900 yuan; the option of two Turing chips costs 12,000 yuan, and the option of three chips reaches 20,000 yuan.

At present, more than ten new energy vehicle companies have raised the terminal selling price or reduced the car purchase discounts. The price adjustment range is concentrated between 2,000 yuan and 6,000 yuan. Most new and replacement models are priced higher than the previous generation products. However, even if the price increases, young consumers who value smart driving are still willing to pay.

In addition to chips, the price of power battery raw materials has increased simultaneously. From January to May this year, lithium carbonate exceeded the 200,000 yuan mark from 120,000 yuan per ton. The battery cost alone for a 50-kilowatt-hour new energy vehicle increased by 2,500 to 3,000 yuan. Domestic battery companies have hedged against cost pressures by developing new batteries, optimizing procurement models, and upgrading production processes.

The report pointed out that the previous sustained price war had compressed the profits of car companies. After the costs of the entire industry chain increased, car companies adjusted prices to restore profit margins and ensure subsequent investment in technology research and development.

It is completely different from new energy.Fuel vehicles have started price reduction promotion mode, and the discount intensity has remained high for nine consecutive months. The discount rate for self-owned brand fuel vehicles is 18.6%, and the discount rate for joint venture models is 22.4%..

Many models have dropped by RMB 30,000 to RMB 60,000, coupled with replacement subsidies and car purchase benefits. The prices of some B-class family cars have dropped to the RMB 130,000 range. Many consumers have taken advantage of the low prices to purchase fuel vehicles and hybrid models. Store traffic and transaction volume have steadily increased compared with the first quarter.