According to the Financial Times, OpenAI plans to launch a revised ChatGPT in the next few weeks, turning it into a "super application" that integrates coding tools and AI agents to strengthen its competitiveness among enterprise customers and get closer to its profit target before a potential IPO. The revamped ChatGPT will be designed as an entry product to guide free users to services with more payment potential, such as its coding product Codex. The report quoted a senior OpenAI employee as saying, "Chat is dead."
Thibault Sottiaux, OpenAI's head of core products and platforms, said the company is working to create a product that allows users to have a "personal agent that can help you in every aspect of your life, whether it's personal matters or work." This positioning means that ChatGPT is no longer just a conversational robot, but has been reimagined as a unified entrance for users to call various AI functions in multiple scenarios.
If this line of thinking sounds familiar, that's because since last year, there have been reports in the industry that OpenAI is betting on the path to "super apps." In March of this year, the Wall Street Journal disclosed that this plan marks a major shift in OpenAI’s strategic direction: the company, which had successively launched multiple independent products in 2025, is now turning to integrating experiences through a single portal.
At the same time, OpenAI management publicly stated that it would gradually abandon projects that are considered "side quests" such as the video generation tool Sora, in order to concentrate resources on building core products and platform capabilities. As rivals Anthropic and other manufacturers continue to focus on the enterprise market and prepare to go public, OpenAI transforms ChatGPT through "super application", which is regarded as a key attempt for it to adjust its business model and compete for enterprise-level and high-value users.