According to interface news reports, on December 26,Dong Yuhui’s new Douyin account “Walking with Hui” was officially opened, has been officially certified by the platform, and the enterprise certification is Hehui Peer (Beijing) Technology Co., Ltd. The personal profile of the account reads, "This is true, walk with Hui @东宇HUi." At around 19:00 on December 26, the number of fans of this account was 83,000.
Only one night passed. As of 10:00 on December 27, the number of fans of this account had reached 763,000.The number of fans increased by over 500,000 overnight.
On the evening of December 21, Dong Yuhui and New Oriental Education Technology Group CEO Zhou Chenggang appeared in the Oriental Selection live broadcast room. During the live broadcast, Dong Yuhui said that independent studios in the future will still insist on selling agricultural products in large quantities, "Teacher Yu talked to me,Whatever Oriental Selection can sell in the future, I can also sell. Items can completely overlap and also alternate with each other. Everything is trying."Dong Yuhui said that after so many years in New Oriental, his experience is that in any enterprise, there are good managers, but more important than good managers are good service providers.
On December 22, Hehui Tongtong (Beijing) Technology Co., Ltd. was established with Dong Yuhui as the legal person.The legal representative is Dong Yuhui, with a registered capital of 10 million yuan, and its business scope includes fresh meat retail, online cultural management, performance agency, etc.
China’s live streaming e-commerce monetization process
Combined with the analysis of the monetization process of China's live streaming e-commerce, it is not difficult to see that the most important thing for live streaming e-commerce to grasp the traffic password is the high cost performance of the product, and the more leading e-commerce anchors are, the more they will promote their bargaining power.
Clothing, daily necessities, food, and cosmetics are more popular among consumers
The main shopping categories of consumers in live broadcast e-commerce are clothing, daily necessities, food, and beauty. Among them, the largest number of consumers choose clothing, accounting for 63.6%.
Li Jialu, Deputy Director of the Department of E-Commerce and Information Technology of the Ministry of CommerceHe said that the live broadcast e-commerce industry is changing from traffic-driven to product and content-driven, and has entered a new stage of development characterized by brand self-broadcasting, knowledge anchoring, technology empowerment and customized live broadcasting.