Duracell Battery Company recently announced that its much-anticipated Messi limited edition co-branded battery product has officially been put on sale in retail channels across the United States. The partnership is part of Duracell’s signature marketing campaign with soccer superstar Lionel Messi, combining the legendary performance of the greatest player of all time with the brand’s signature long-lasting power.
This limited edition product has achieved a breakthrough in the history of the Duracell brand, and for the first time celebrity-inspired design is directly applied to the battery body. Each battery is printed with the tattoo art of Messi's iconic left leg, which is the source of motivation for Messi's outstanding career. By incorporating this unique design into everyday essentials, the range transforms ordinary household items into collectible keepsakes.
Javier Hernández, Global Chief Marketing Officer of Duracell, said: “We wanted to provide fans with a unique way to ignite their enthusiasm for summer football’s biggest event. By presenting Messi’s iconic left leg tattoo on our battery for the first time in the brand’s history, we merge his legendary performance with Duracell’s most advanced power technology.”
Featuring Duracell’s exclusive PowerBoost ingredient, the limited-edition battery is designed to deliver maximum power, echoing the intense energy and technical precision that Messi unleashes from his dominant foot when he steps onto the pitch. Consumers can purchase the product starting today at major retailers across the country, including Walmart, Amazon and Lowe's.
In addition, Duracell also launched a lottery covering the United States, which will last until August 30. Fans who purchase participating Duracell products will have the opportunity to win high-quality football equipment and limited-edition souvenirs signed by Messi. Duracell has been a subsidiary of Berkshire Hathaway since 2016.
