Dong Yuhui’s personal account gained over one million followers in one day, and many companies with the same name gathered to gain popularity.

Dong Yuhui's new account "Yuhui Peer" has recently been certified by the platform, and the certification information is "Yuhui Peer (Beijing) Technology Co., Ltd." Currently, the account has posted three pieces of graphic content with more than 400,000 likes.As of press time, the number of fans is 1.168 million, with the number of fans increasing by more than one million in one day.

It is reported that Youhui Peer (Beijing) Technology Co., Ltd. was established on December 22, and its legal representative is Dong Yuhui.

The business scope includes fresh fruit retail, fresh vegetable retail, publication retail, radio and television program production and operation, Internet culture operation, food sales, tourism business, etc.

However, according to domestic media reports,Recently, a number of companies with the same name as "Walking with Hui" have been established.

Including Hehui Tongtong (Shanghai) Technology Co., Ltd., Hehui Tongtong (Hangzhou) Technology Co., Ltd., Hehui Tongtong (Yunnan) Technology Co., Ltd., Sanhe Hehui Tongtong Commercial Bank, Suzhou Hehui Tongtong Enterprise Management Partnership (Limited Partnership), etc.

The registered capital of these companies ranges from RMB 10,000 to RMB 3 million, and they have no equity relationship with New Oriental. They are suspected of being involved in Dong Yuhui's company.

In addition, regarding the establishment of a personal studio, Dong Yuhui once explained that the personal studio was not a separate platform for him. It was still 100% controlled by Oriental Selection, and the GMV of the new account was included in Oriental Selection's financial report.

Moreover, the staff of Oriental Selection said that Dong Yuhui’s new platform will have some overlap with Oriental Selection in terms of product selection but with different emphasis. The company is very much looking forward to the effect of the new account.

Currently, this account is in the form of a studio.With Dong Yuhui as the center, all employees are basically in place. Dong Yuhui has a great say in the new account.The live broadcast style should be a mode that he is good at and the audience is familiar with.