E3, once the largest world-class exhibition in the gaming industry, was suspended in 2023. At that time, the industry generally speculated that the reason was that Nintendo took the lead in announcing that it would withdraw from the exhibition and hold its own exclusive face-to-face meeting. When Jason Schreier, a senior reporter from Bloomberg, talked about the reasons for the closure of E3, he believed that this was a misunderstanding.
Jason Schreier said that in 2023, the E3 organizing committee was considering holding online and offline exhibitions at the same time. However, Nintendo suddenly announced its withdrawal, and then Microsoft also followed suit. Sony Interactive Entertainment, one of the three giants, expressed its attitude that it would most likely not be able to participate, triggering a chain effect. Many giants also withdrew one after another. This exhibition was announced to be suspended, and then officially announced that it would be completely suspended in the future.
·Because it seems to be Nintendo's fault, players are accustomed to blaming Nintendo. Nintendo's president said that in order to avoid various online rumors and spoilers, it will hold its own face-to-face meeting, so it is not necessary to spend a lot of money and energy to participate in E3. However, Jason Schreier believes that this is a misunderstanding. The fundamental reason for the suspension is actually that the original attribute of E3 is B2B (business-to-business e-commerce model), and the overall decline of the physical retail industry is the fundamental reason.
· Major giants estimate that the influence of E3 is no longer enough to make up for the exhibition promotion effect brought about by the overall decline of the physical retail industry. Coupled with the huge exhibition fees, etc., it is also a market trend to no longer participate in the E3 exhibition. Subsequently, the digital channel game industry is unstoppably surpassing the traditional physical retail industry.
