According to reports, AMD plans to increase the price of Radeon RX 9000 series graphics cards again in the third quarter of 2026, with the increase expected to be 10% to 15%. It is reported that this round of adjustments will be implemented as early as July, mainly because AMD expects that the price of video memory (VRAM) will continue to rise in the second half of the year.Since the start of this cycle of memory chip price increases, the prices of video memory and memory chips have continued to rise, and both AMD and Nvidia have adjusted their graphics card prices multiple times.
Currently, the overall selling price of RX 9000 series and RTX 50 series graphics cards is about 20% higher than before the crisis, with models equipped with large-capacity video memory being the most affected.
Nvidia has no further price adjustment plans and has not yet sent a price increase notice to its AIB partners for the RTX 50 series. However, Nvidia had previously raised the AIB supply price of the RTX 5090 series in May.
In the spot market, AMD RX 9000 series sales have increased by 10% to 18% in European and Chinese channels.
The AI industry’s continued consumption of memory and storage resources is the core driver of this round of price increases. A large amount of DRAM and NAND production capacity is prioritized for AI servers, resulting in tight supply of consumer products.
TrendForce data shows that mainstream DRAM contract prices in Q1 2026 surged 92% year-on-year. Many supply chain manufacturers predict that DRAM and SSD prices will remain high from 2026 to 2027.
Analysts pointed out that if the 10%-15% price increase comes to fruition, high-end models with large video memory (such as the RX 9070 XT with 16GB of video memory) will bear the brunt. With the cumulative price increase per bit of DRAM expected to reach 275% to 300%, AMD's current price increase is just one node in a long price increase cycle.
