Yesterday, T2 officially announced that players can pre-order "GTA6" in digital stores and retail channels starting from June 25. According to this news, the stock price of Take‑Two, the parent company of Rockstar Games, rose by about 5%, reflecting investors' confidence that this work, which has been developed for many years, can generate huge consumer spending.
Currently, Take‑Two has not announced the price of the game, nor has it stated which special or collector's editions it will launch. Pricing remains a focus of discussion in the industry - executives have previously pointed out that game prices have barely changed over the past decade despite rising development costs.
Jefferies analyst James Heaney maintains a "buy" rating and sets a $300 price target on Take‑Two. He believes that with the launch of pre-orders, players are expected to receive a new trailer, and more importantly - information about the pricing and content composition of the standard and advanced versions will reveal the business model of the online mode of "GTA 6" for the first time.
Experts at Jefferies believe that the rumored price of $100 for the standard version is "unlikely." Analysts' baseline forecast is US$80 (approximately RMB 576), and it is not ruled out that Take‑Two adopts a pricing strategy of US$70 (approximately RMB 504) to leave room for sales of more expensive versions.
What do you think about this? How much do you think "GTA6" will be priced at? Welcome to discuss in the comment area.
