Many users have frequently seen Lei Jun personally appear on live broadcast platforms recently. In fact, he himself feels helpless at this high-frequency public exposure rhythm. He bluntly said that the logic of self-purification that he believed in in the past has long since expired. Now he must go out in person so that more people can truly understand the true strength of Xiaomi Motors.
During the conversation, when talking about the continuous public controversy surrounding Xiaomi Motors over the past year or so, Lei Jun admitted that at first his thoughts were very traditional, and he felt that there was no need to proactively respond to the purge, and those untrue remarks would naturally disappear after being dealt with coldly.
But the subsequent events completely exceeded expectations. The malicious attacks were not directed at the brand, but spread directly to ordinary car buyers. Many rhythmic accounts went to the daily sharing content of real car owners and published malicious and offensive remarks.
At that time, Lei Jun judged that the whole situation had reached a serious stage. At the beginning of this year, he directly forced himself to break out of the familiar rhythm of doing things in the past and walked to the stage to face the public.
His original intention was simple, to let more people who have never been exposed to Xiaomi cars truly feel the real investment in product safety and quality. After that, he performed nearly ten live broadcasts one after another, the most energy-consuming one of which lasted for fifteen hours continuously.
Lei Jun has previously publicly shared his core life experience gained from decades in the walking industry. If everyone wants to succeed, they must find something that they truly love from the bottom of their hearts, settle down and work hard on the track for a long time.
In his understanding, all undertakings that can create long-term value will inevitably run into various unexpected difficulties and challenges during the advancement process. However, if you choose something that you like from the bottom of your heart and can fully integrate your love into your daily career, you will not feel bitter at all during the entire process of overcoming difficulties. Instead, you will be able to dig out from the trivial progress at any time full of fun that others cannot perceive.
He also gave a very down-to-earth example of his own experience not long ago. At that time, he drove the new generation Xiaomi SU7, which had just completed its iteration, and made a public live broadcast of the whole journey from Beijing to Shanghai. It lasted for fifteen hours. Others saw that he must have been exhausted after such a long time. He himself did not feel tired at all during the whole process. On the contrary, he became more and more excited as he drove, and he was completely enjoying it.
Lei Jun said frankly that this endogenous motivation, which is completely supported by love, is the core confidence that he has overcome countless levels over the years.
He also took this opportunity to encourage young people around the world. Only by calmly understanding the underlying logic of the industry and recognizing what you are doing from the bottom of your heart can you truly achieve the best in your profession.
