As the prices of DRAM and NAND flash memory have skyrocketed and profits have increased significantly in the past year, Samsung, the world's largest memory chip manufacturer, has frequently appeared in the headlines of major media. Some people are happy and some are worried. For Samsung, which has a large organizational structure and many businesses, not all internal departments have benefited from this round of artificial intelligence (AI) craze and can live a good life.
According to Wccftech, there have been reports recently that as the semiconductor business soars, the strength gap between Samsung's internal departments has become wider and wider. This time, the once-famous mobile business is suffering. Samsung smartphone profits in the second quarter of 2026 are expected to be only 1% of Samsung semiconductor profits, and there is a possibility of losses. As everyone thinks, this gap in departmental income will also be reflected in the year-end bonuses of employees in Samsung's various business departments.
Based on Samsung's operating profit expectations and bonus distribution rules this year, each storage department employee will receive an average bonus of about US$400,000. However, the situation of employees in other departments is much worse. For example, the employees in the mobile department may only be 1% of the storage department, and the biggest obstacle to smartphone sales comes from the increase in storage prices. It is rumored that Samsung will increase the price of this year’s new Galaxy Z Fold 8 / Z Fold 8 Ultra, and the most affected markets will be Europe and Asia.
Such news is not surprising. After all, even Apple is beginning to be unable to support it. It believes that the current product pricing is "unsustainable" and has plans to increase pricing.