In the past two weeks, many places in Europe have continued to experience high temperatures, and Chinese cooling tools are rapidly flooding into European households through cross-border e-commerce. Among them, local merchants who stocked up on goods were the first to catch this wave of traffic. Elephant News reporters learned that in June this year, on the AliExpress platform, mobile air conditioners, ice machines, electric fans and other cooling categories ushered in explosive growth in the European market.
It is understood that the mobile air conditioner category on the AliExpress platform has been completely sold out in many European countries, including Midea, Xinke, HOMCOM, EUHOMY, ACECOOL, HUMILABS and other Chinese brands. British consumers led the way in purchases, followed by France and Germany. The above-mentioned brands all adopt the European local stocking model and can be delivered in 2-3 days.
(Midea’s installation-free mobile air conditioners are sold out on AliExpress)
With air conditioners out of stock, European consumers are looking for other cooling devices to spend this summer. On AliExpress, the British ice machine category surged 10 times year-on-year in June.
In addition, electric fans, mobile air conditioners, cooling fans and other cooling electrical appliance categories broke out in many countries in late June: Germany increased 4.6 times year-on-year, France increased 3 times year-on-year, Spanish electric fans increased 94% week-on-week, and Italy doubled.
It is reported that the "Four Little Dragons" such as AliExpress, SHEIN, and Temu are all accelerating their local warehousing layout in Europe. In AliExpress’s 618 promotion this year, the proportion of orders shipped from local warehouses in core markets such as Spain, France, and Poland exceeded 50% for the first time, surpassing cross-border direct orders.