Warner Bros. Pictures' new attempt to reboot the DC Cinematic Universe has encountered serious financial difficulties. According to the industry's authoritative media "Variety", the superhero blockbuster "Supergirl" had a dismal debut at the box office, which will cause a heavy blow to DC.
The production cost of the film was US$170 million, and the publicity and distribution expenses were approximately US$120 million. However, the box office revenue in the first week was only US$68 million. Taking into account the theater's share ratio, the film needs at least US$375 million in box office to make back the money, and industry experts ultimately predict that its total box office will only stay in the range of US$200 million to US$210 million. As a result, DC Films' net loss may be between US$80 million and US$120 million, depending on subsequent box office trends.
To make matters worse, the professional media's evaluation of the film was extremely lukewarm. On the film review aggregation website "Rotten Tomatoes", the freshness of "Supergirl" is only 56% based on 275 reviews, which completely ruins the film's hope of achieving a long-term counterattack at the box office relying on word-of-mouth effect.