If you are sightseeing on the bus, you definitely don’t want to take your eyes away from the scenic spots you pass by. At this time, use your smartphone to Google, and the AR interactive on-board display can display relevant information on the window glass. The technology, developed by Korea's Industrial Technology Research Institute (ITRI), will debut at the Consumer Electronics Show (CES) next week. Here's how it works:
On each bus window, an eye-tracking camera sits above the window, and a transparent micro-LED touchscreen panel covers the entire interior surface of the window glass. As passengers look out the window, the system continuously evaluates the direction of their gaze.
By using GPS data to determine the vehicle's current speed and geographical location, you can know which attraction the passenger is currently viewing. The system uses this information to display a small photo of the attraction (on a microLED panel) next to the actual object seen by the passenger.
If passengers want to learn more about the attraction they're viewing, they can simply tap on the photo. This way, the information appears in a text box around the attraction, rather than directly above it.
The system will make its public debut at CES 2024.
The technology could also be applied to the windows of trains, sightseeing boats, cable cars or other sightseeing vehicles. In fact, ITRI is already using very similar technology on glass in public aquariums to introduce people to the fish they are viewing.