Luminate's "2023 Year-End Report" shows that the global music industry's streaming media playback volume exceeded 4 trillion times in 2023, setting a new single-year record. The playback volume increased by 34% compared with last year, reflecting the increasing internationalization of the music market. Stateside, three music genres will see the largest growth in 2023: country music (23.7%), Latin music (including all Latin music genres, up 24.1%), and world music (including J-pop, K-pop and Afrobeats, up 26.2%).

It seems that more and more Americans are listening to non-English music. Luminate found that by the end of 2023, Spanish-language music's share of the top 10,000 most streamed songs in the U.S. will grow by 3.8%, while English-language music's share will decline by 3.8%.

Within the Latin music scene, there has been a huge growth in regional Mexican music. The genre, which includes mariachi, banda, corridos, norteño, sierreño and other styles, grew 60% in U.S. on-demand audio streams to 21.9 billion. Of the six Latin artists to surpass 1 billion audio streams in the United States, four are Mexican: Peso Pluma, Eslabon Armado, Junior H and Fuerza Regida also rank among the top 125 most streamed artists.

Armado and PesoPluma's "Ella Baila Sola" surpassed 1 billion streams on Spotify in less than a year and became the first song from Mexico to reach the top 10 on Billboard's All-Genre Hot Songs chart at No. 4 -- later followed by Bad Bunny's "Unx100to," featuring Grupo Frontera, which also reached No. 5.

As for Taylor Swift: Luminate found that Time's 2023 Person of the Year accounts for 1.79% of the U.S. market, and one in every 78 U.S. on-demand audio streams is her work.

Her dominance is also reflected on Luminate's Best Albums of 2023 chart, with Swift accounting for five of the top 10 albums in the United States.

However, when it comes to overall music consumption in the U.S. -- even with Swift's success and the huge success of country music and non-English programming -- hip-hop still dominates, accounting for 25.5% of all streams.