Today, BrandFinance, a well-known brand value evaluation consulting agency, released the 2024 Global Brand Value Top 500 report.WeChat became the strongest brand in the world this year with a BSI score of 94 (out of 100).The report stated that although WeChat’s brand value has declined (down 17% to US$41.8 billion),However, it still maintains the highest AAA+ brand strength rating.and achieved an increase in brand strength scores.
WeChat’s strong performance in brand strength,Once again proved its good reputation domestically and its growing influence internationally.
Tencent’s third quarter financial report for 2023 shows that,The combined number of monthly active accounts of WeChat and WeChat reached 1.336 billion, a year-on-year increase of 2%;The total playback volume of video accounts increased by more than 50% year-on-year, and the playback volume of original content grew strongly.
At the same time, WeChat’s pan-internal circulation advertising revenue (referring to advertising with WeChat mini programs, video accounts, public accounts and corporate WeChat as landing pages) increased by more than 30% year-on-year, contributing more than half of WeChat’s advertising revenue.