Another car 4S store group has made a big splash. And it's a big thunder.A Yongao Group in Guangdong, which mainly operates automobile 4S stores, went bankrupt due to problems with its capital chain. The boss packed up his gear and ran away overnight, and the more than 80 4S stores below also fell like dominoes.
Probably because the debt owed was too much, Yong'ao's creditors called in a lot of trucks overnight and took away all the trucks in stock in the 4S shop to pay off the debt.
The scene was so big that I thought it was a scooter club.
The most dramatic thing about this incident is that it happened so fast.
The closure and escaping happened the night before. The tow truck army came in the early morning. The next morning, more than 80 4S stores were already empty.
There are even many sales friends in 4S stores who only learned about their company's running away from the mouths of car owners.
Many of the vehicles in inventory that were taken away to pay debts were taken away by the creditors because the owners had already paid for the vehicles but had not yet taken delivery of the vehicles, or had already handed over the vehicles and were preparing to license the vehicles and pay the purchase tax.
Only the car owners who paid the money but could not get the car, and the 4S store clerks whose company suddenly disappeared were left in a mess in the wind.
In order to protect their rights and interests, Yongao employees who could not get their salaries chose to gather offline to prepare for labor arbitration. The car owners who could not get their cars complained to the Market Supervision and Administration Bureau for explanation.
But I think the most exciting and awesome operation is Huawei’s super rescue.
In the 4S store model, dealers are the middlemen between brands and car owners. They buy cars from brands and then sell them to customers.
A common practice of 4S stores is to use the certificates of vehicles in stock as collateral to borrow money from banks. When the loan goes bad, the bank will seize the collateral as soon as possible because they are worried that the money will not be recovered.
Therefore, those trolleys were most likely found by various banks upon hearing the news.
It stands to reason that if the middleman goes bankrupt and cannot hand over the car, it is actually his own problem and has little to do with the brand.
However, Wenjie's operation was to set up a special team immediately after the thunderstorm, and also sent out trucks to take away the 31 Wenjie units that had not yet been delivered.
For example, there is an UP owner on Station B named "Full Power Attack". As soon as he learned about the thunderstorm, he rushed to the user center of Wenjie, which is the Wenjie after-sales center represented by Yongao.
As a result, when he arrived, the staff of Wenjie Brand had already rushed to the scene and started a crazy battle with the dealer.
Because the speed of questioning was faster than creditors and banks, the car owner's car was immediately saved in this wave.
Some people here will definitely say that these cars were pledged by Yong Ao to the bank. Wouldn't the interests of the bank be damaged by doing this?
But in fact, you don’t need to worry. According to the UP car owner, Wenjie and the bank communicated for a long time and came up with a solution to get the best of both worlds.
Because most of these 31 cars were paid in full, although the money was taken away by Da'ao, it was still placed in the bank account.
As long as these accounts are frozen, the amount can repay the bank's debt, and the car owners' certificates can also be redeemed.
Wenjie's operation can be said to be one of the few good news in this thunderstorm.
Having said that, Yong'ao is a well-established large company with so many dealers under its name. In theory, shouldn't Gaga be rich? How did you manage to burp in one night?
The reason is simple to say, that is, joint ventures can no longer be sold, and the routines of 4S stores can no longer confuse people.
Yong'ao Investment Group was established in 1997. Although it is a comprehensive business group, its main investment is actually in the field of automobile sales.
After nearly 30 years of development, the car brands represented by Yongao basically cover all camps and price ranges. What are the specific ones? It is too long and is a direct copy.
Guangdong Yongao has made great achievements in the fields of commercial vehicles, sedans, mini-cars, etc. Its agents include Beijing Hyundai, Yueda Kia, Dongfeng Honda, Dongfeng Peugeot, Dongfeng Citroen, GM Chevrolet, DS, Changan Ford, Shanghai Volkswagen, FAW-Volkswagen, Mercedes-Benz, Volvo, Skoda, Borgward, SAIC Roewe, Lynk & Co, Lotus, Dongfeng Commercial Vehicles and other more than 20 domestic and foreign automobile brands.
A lot, really a lot.
Before packing up and running away yesterday, Yongao still had more than 2,000 employees, making it a purely large company.
But just looking at the brands it represents, it is obvious that, except for luxury brands like Mercedes-Benz, the rest have not been doing well in recent years under the impact of various new energy domestic brands.
Sales have either been cut in half or only a fraction. Brands like DS have even withdrawn from the domestic market.
Of course, not only Yongao, but also the dealers of all joint venture brands, the impact of new energy is huge.
According to Auto Service World statistics,In the first half of 2023, more than 1,000 4S stores are facing bankruptcy. Among the dealer groups and individual 4S stores that have gone bankrupt or even run away, 80% are old 4S stores of joint venture brands.
Although Yongao also discovered this trend in the later period and began to try to represent new energy brands like Aian, but unfortunately more than two-thirds of the dealers in the entire system were inferior joint venture brands.
What does that mean?I ran as fast as I could before running out of blood and then started to apply the medicine, only to find that it was already the final round and my breasts were no longer moving!
Then he kicked his legs and formed a box.
And to be honest, Yong'ao's burping had actually been a warning for a long time.
For example, in April last year, some employees reported that Yongao was no longer able to pay wages.
In order to default on its debts, Yongao will maliciously adjust employees' positions and force them to resign without any compensation.
Some former employees even broke the news, saying that when they were working at Yongao, they were denied salary for three months. Later, they resigned when they couldn't bear it anymore. As a result, the leader said: "You can't share the joys and sorrows, and you can't advance and retreat with the company."
It really made my fist harden.
Therefore, I really hope that the relevant departments can freeze all properties related to Yongao as soon as possible to ensure the legitimate rights and interests of these innocent employees.
Of course, Yongao will definitely not be the last dealer group to be unable to hold on.
Many people think that the profit of 4S stores depends on selling cars, but in fact, most of the dealers' income comes from the rebates they receive after meeting the manufacturer's sales requirements, as well as after-sales maintenance with relatively high profit margins.
There are many dealers who sell cars cheaply or even at a loss.
But now, the product strength of the joint venture is not as good as that of independent and new forces, and it is difficult to achieve the sales target.
Relatively people-friendly after-sales brands such as Tuhu Car Service and Tmall Car Service have begun to rise. People are no longer willing to go to 4S stores for maintenance, and they can’t make money from after-sales services.
If you can’t make money, you won’t be able to get back the millions you spent on purchasing goods from manufacturers. Once the capital chain is broken, bankruptcy will happen sooner or later.
Therefore, for those who plan to buy a car in 2024, for the sake of their own rights and interests, it is better not to buy those old brands that can only rely on emotion to sell cars. Yong'ao is a bloody lesson.
Finally, I still want to praise the world.
What does it mean to be far ahead? Only car companies that can help car owners resist injuries and provide assistance can be called far ahead! !