The latest report from the Financial Times claims that Apple has been quietly making a series of artificial intelligence-related acquisitions and employee recruitments in an effort to introduce artificial intelligence into its next-generation iPhone. According to the report, there are various indications that Apple has been focusing on "solving the technical problems of running artificial intelligence through mobile devices."
A recent research report from Morgan Stanley revealed that almost half of Apple's artificial intelligence positions include the term "deep learning," which relates to the algorithms used to support generative artificial intelligence.
Previous reports have stated that Apple will begin testing its "Ajax" large language model (LLM) as early as 2023, but unlike LLMs such as OpenAI's ChatGPT, Apple's main goal is to develop generative artificial intelligence that can run locally on the device, rather than being supported by cloud services in data centers.
Challenges in achieving this include optimizing LLM while shrinking its size and relying more on high-performance mobile hardware and faster Apple Silicon chips. For example, Apple is said to be planning a major upgrade to the iPhone 16 microphone to improve the new AI-enhanced Siri experience.
Just last month, Apple's artificial intelligence researchers said they had achieved a key breakthrough in deploying large language models (LLMs) on iPhones and other memory-constrained Apple devices by inventing an innovative flash memory utilization technology.
It is said that Apple will announce a series of tools based on generative artificial intelligence at the Worldwide Developers Conference (WWDC) in June as planned, when iOS 18 will be previewed. Analysts at Morgan Stanley expect that these mobile software will aim to enable generative artificial intelligence, which may include the LLM-powered voice assistant Siri.