Since Unity officially announced that developers will need to pay for each game installation, many industry insiders and game studios have expressed strong dissatisfaction. After many previous concessions were not recognized, the official finally fully adjusted the corresponding rules. Marc Whitten, the head of UnityCreate, also issued an open letter apologizing for the turmoil caused by the game's installation payment policy.

He said: "I'm sorry, we should communicate with more people and take feedback before announcing the new policy. The team's original intention is to continue to provide support to developers and continue to invest in the engine. Developers make Unity, and the company knows that it needs to listen and work hard to win trust. We heard the concerns of developers and made the following decisions, hoping to continue to build the best engine for creators."

Adjusted rules:

UnityPersonal Plan

Users using Unity Personal Subscription (UnityPersonal) terms will not be charged new fees.

Unity games released in 2024 and later will no longer be required to use a "Made with Unity" splash screen.

Current and previous Unity game projects are no longer affected by the new policy.

Use requirement adjustment: Revenue or capital raised less than $200,000 in the past 12 months (was $100,000).

New fee adjustment: If your income in the past 12 months is less than US$1 million, there will be no fee.

UnityPro and UnityEnterprise plans

The new charging policy only applies to Unity games released in 2024 and later, starting from the next LTS version.

Current and previous Unity game projects are no longer affected by the new policy.

New fee adjustment: Take the lower of 2.5% of total revenue or game installation payment.

Data collection adjustments: No longer calculated and estimated by Unity, total revenue and each install are reported by the development team themselves based on existing data.

Subscription fees still need to be paid, and the price starts at 13,872 yuan/year/seat unchanged.

Visit the purchase page:

Game peripherals self-operated area