Recently, some netizens broke the news that the price of some drinks in Mixue Bingcheng increased by 1 yuan, and the price adjustment information was pushed nationwide on September 25. In response, many Mixue Bingcheng staff responded that the prices of coffee series drinks and peach Four Seasons Spring would be increased by 1 yuan. Snowtop coffee and latte used to be 6 yuan, but now they are 7 yuan; Americano coffee used to be 4 yuan, but now it is 5 yuan; Peach Four Seasons Spring was originally 6 yuan, but now it is 7 yuan.Due to changes in materials, prices have been increased. Specific price adjustments will depend on the store's use of new materials.
In addition, it is understood that the competition in the milk tea industry is fierce at present. Mixue Bingcheng uses more basic and simple raw materials to produce low-priced and affordable milk tea drinks, and its scale has rapidly expanded, becoming a dark horse in the milk tea industry.
Thanks to this, the number of Mixue Bingcheng chain stores has reached 22,000 in recent years.It has become the fifth largest fast food chain after McDonald's, Subway, Starbucks and KFC.