Wedbush analysts said that the Chinese government’s concerns about banning iPhones in central agencies are exaggerated, and iPhone 15 will usher in a “mini super cycle” of user upgrades. Recently, Wedbush told investors that Apple is expected to increase the prices of at least some models of the iPhone 15 series. Additionally, the company's analysts predict strong sales of new models due to what it calls a "pent-up upgrade cycle."

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Now, in a new note to investors, Wedbush reiterated its stance but also weighed in on the industry's recent concerns about China. Apple's stock price has also been hit by rumors that the Chinese government will take further action after the Chinese government banned the use of iPhones in its confidential buildings or by its staff.

The analyst wrote: "With the recent week of news regarding China, we believe that in the worst-case scenario, any iPhone ban by Chinese government agencies is exaggerated, as we do not expect that Of the roughly 45 million iPhones sold in China in the past 12 months, less than about 500,000 have been banned "

" We believe that despite Apple's voice in the Chinese smartphone market. "We estimate that Cupertino has gained approximately 300 basis points of market share in the key Chinese market over the past 18 months, with iPhone 15 giving Apple a significant boost in share," the report continued. This aspect has brought incremental momentum. "

Wedbush also said that "based on survey results in Asia," the company believes that the launch production of the iPhone 15 series will be approximately 85 million units. However, this number is "basically the same as when we launched iPhone 14 a year ago."

Wedbush continues to set a target price on Apple of $230.

Apple will announce the iPhone 15 series products and their prices on September 12, 2023.