NVIDIA announced that starting from November 1, the price of NVIDIA GeForceNow cloud gaming service in Canada, the United Kingdom and Europe will increase. The Ultimate tier subscription price will increase by CAD$6 in Canada, GBP2 in the UK and EUR2 in Europe. In addition, the price of a 6-month subscription will increase by CAD 20, GBP 10 and EUR 10 respectively.
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Nvidia spokesman Jordan Dodge said there are currently no plans to raise prices in the United States.
The company stated on its customer service page that the price increase "is due to increased operating costs in the specific countries/regions where it was launched," and that the earliest users of GeForce Now Founder can still continue to subscribe at the original original pricing.
This will be the third price increase for the cloud gaming service’s top subscription tier. Nvidia previously doubled prices in 2021. However, along with the price increase are the graphics card upgrades and technology upgrades used in cloud computers.