Although the U.S. installed base of iPhone and Android phones is roughly equal, iPhone users tend to keep their devices longer due to factors such as build quality. Previous reports from Consumer Intelligence Research Partners (CIRP) have shown that people hold on to iPhones longer before upgrading. This is a shift from a trend during the COVID-19 pandemic when people upgraded their iPhones more frequently.
A report released by CIRP on Wednesday revealed further insights, confirming that iPhone users are switching smartphones less frequently again, and the survey also included data on Android users' switching habits.
Specifically, 61% of iPhone buyers have owned their previous iPhone for two years or more, compared to 43% of Android users. Additionally, 29% of iPhone owners have owned their last device for three years or more, while only 21% of Android users have done the same.
On the other hand, only 10% of iPhone users have owned their old device for a year or less, compared with nearly a quarter (21%) of Android users.
iPhone users are generally thought to be wealthier and more technology- and style-conscious, while Android users are generally more budget-conscious. However, the data are inconsistent with these assumptions, and CIRP offers some explanations.
The iPhone is updated every year, providing consumers with just one incentive to buy a new device once a year. On the other hand, the Android ecosystem, which features brands like Samsung, Google, and Motorola, launches multiple new versions every year. This gives Android users more frequent opportunities to consider upgrading, although there is also brand loyalty within the Android community.
iPhone replacement cycles are also likely to be slower due to the device's durability and reliability, prolonging a satisfying user experience.
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