After the NVIDIA GeForce RTX 4090 GPU was restricted in China, the price in the United States began to surge sharply, making it not only more expensive but also increasingly difficult to buy. In recent days, the U.S. government has expanded restrictions on GPUs used for artificial intelligence training in the Chinese market, which can be described as twists and turns. Recent import restrictions include the GeForce RTX 4090, a consumer-focused graphics card, which caused panic in the Chinese market, causing the price of the card to double overnight in China.
GeForce RTX 4090 GPU prices are now reportedly starting to normalize following a series of explanations, but the impact of these price increases is now being felt globally. The GeForce RTX 4090 graphics card was relatively easy to buy at various retailers in the past, and the quantity was quite large, and the price was basically stable around the suggested retail price of US$1,599. But now, the $1,599 RTX4090 model is almost gone, and the cheapest one costs more than $1,700.
Starting at Newegg, the cheapest model of the NVIDIA GeForce RTX 4090 is priced at $1,766.44, which is 10.5% above MSRP. At B&HPhoto, the cheapest model is listed for $1,619.99, but there aren't any in stock right now. On Amazon, the cheapest model starts at $1,699.99, which is $100 more than the MSRP. Likewise, at BestBuy, the MSI RTX 4090 Gaming
In addition, this price increase is only for the GeForce RTX 4090, and all other NVIDIA GeForce RTX 40 and AMD Radeon RX 7000 GPUs are sold at or below the guide price. It could be that US stores are paying close attention to recent developments and looking for opportunities to adjust the price of the flagship RTX 4090 if demand surges. These graphics cards may become a hot commodity for scalpers, who may try to sell them to Chinese customers at higher prices through parallel import channels.
Still, this is likely just a temporary price increase that should start to normalize by the end of the year. In addition, the holiday season is approaching, which may further cause GeForce RTX 4090 shortages.