After just announcing a $21 billion investment in the United States, South Korean automaker Hyundai Motor warned its U.S. dealers this week that it is evaluating its pricing strategy in the face of Trump's planned 25% tariff on imported cars and parts - car price increases may be inevitable.

Hyundai Motor North America CEO Randy Parker told dealers in the report,"Current car prices cannot be guaranteed, and cars wholesaled after April 2 may change."

On March 26, Trump announced that he would impose a 25% tariff on imported cars and parts starting from April 2. Currently, the average price of cars imported into the United States is $50,000. Analysts predict that if the new tariffs continue for a period of time, global automakers will have to significantly increase car prices to make American consumers pay more for their cars.

Dealer services company Cox Automotive estimates that a 25% tariff would add $3,000 to the cost of a vehicle built in the United States and $6,000 for a vehicle built in Canada or Mexico.

"Tariffs are not easy to impose," Parker told dealers, adding that Hyundai "is fortunate that we are not heavily reliant on imports from Mexico and Canada, and our investments in the U.S. are well established."

On March 24, Eastern Time, Chung Eui-sun, chairman of South Korean automaker Hyundai Motor Group, just announced a US$21 billion US investment plan with US President Trump at the White House.

The auto industry is a key industry in Japan and South Korea. After Trump announced his decision to impose auto tariffs, the share prices of Japan's Toyota and Honda and South Korea's Hyundai have all fallen sharply. According to Cox Automotive estimates, these three brands will account for 33.9% of the U.S. market share by the end of 2024.

On Saturday, Eastern Time, Trump said in an interview that he “couldn’t care less” if automakers raised prices because of tariffs, “because if the price of foreign cars goes up, they’re going to buy American cars.”