X now allows some creators to upload videos in 4K resolution, aiming to increase user engagement and prevent users from leaving to watch videos on YouTube or Vimeo. according toX project accountThe post revealed that the feature will soon be available to all Premium subscribers.
According to X's support page, so far, paying users can upload 1080p videos up to 8GB in length and about three hours in length. But with the arrival of 4K resolution upload support, the platform may change the size limit for users.
Since Elon Musk purchased the company, X has been trying to entice users to post more video content and has gradually increased upload limits for subscribers.
Earlier this year, the platform also launched a dedicated vertical video feed and a shortcut on its mobile app homepage in an attempt to capitalize on the uncertainty surrounding TikTok's ban in the U.S.