JD.com announced on Wednesday that it has decided to launch a voluntary public takeover offer to all shareholders of German electronics retailer Ceconomy through its wholly-owned indirect subsidiary. JD.com said on Wednesday it had offered to acquire all issued and outstanding shares of Ceconomy for a cash consideration of 4.60 euros per share. The acquisition offer values ​​Ceconomy at 2.23 billion euros (approximately $2.63 billion).

Ceconomy

Ceconomy

JD.com said its subsidiary has signed an investment agreement with Ceconomy in connection with the acquisition offer. After the transaction is completed, the shareholding ratio of Ceconomy's largest shareholder group will drop from 29% to 25%.

JD.com CEO Xu Ran said that the company hopes to use its own technical capabilities to accelerate Ceconomy’s current transformation process and promote the development of the platform in Europe. "Ceconomy's leading position in the market, solid customer relationships and growth are impressive. We are firmly committed to investing in its talents and unique corporate culture to take it to the next level." Xu Ran said.

Ceconomy CEO Kai-Ulrich Deissner said in an interview with Reuters that he expects the JD.com acquisition to be completed in the first half of 2026.