Recently, brand valuation consulting company Brand Finance officially released the "Brand Finance 2026 Top 500 Most Valuable Global Brands Report". The list shows that a total of 192 brands in the United States were selected, contributing a total of 53.4% of the total global brand value; China ranked second with 68 brands, accounting for 15.1%, of which Douyin has the highest brand value.
Specifically, Apple remains firmly at the top of the list of the world's most valuable brands, with its brand value increasing by 5.8% to US$607.64 billion.
Microsoft ranked second, with its brand value increasing by 22.6% to reach US$565.25 billion in 2026.
The brands ranked third to tenth are: Google, Amazon, Nvidia, Douyin/TikTok, Walmart, Samsung, Facebook and State Grid.
It is understood that a total of 68 Chinese brands have been selected for the list this year. In addition to Douyin and State Grid, there are also brands such as Industrial and Commercial Bank of China, Maotai, Tencent, China Mobile, TSMC, Huawei, and WeChat.
Although the number decreased by one compared to last year, the total value of the brands on the list increased by 9.7% year-on-year.
Among them, Douyin’s brand value increased by 45.1% to US$153.54 billion due to its continued influence in the global short video and social media fields, ranking sixth in the world.
From the perspective of industry distribution, the banking industry has 79 brands selected, contributing 12.5% of the total brand value, making it the industry with the highest brand value in this list.
The performance of the global media industry follows closely behind, with 25 brands accounting for a total of 10.9%; the electronics industry has 17 brands shortlisted, contributing 8% of the total brand value.