"This thing should never have happened from the beginning!" "Wrong, wrong, wrong! Everyone did it wrong!""Dong Yuhui lacks basic professionalism. He gets emotional, shows off his attitude, changes his signature, goes home on strike, and stops broadcasting. This is a quality that a professional does not possess."...Yesterday, at the "2023 Technology Billboard" annual ceremony co-sponsored by Sina Finance Client and Sina Technology, Dongxing Group President Lan Shili and Chu Yin, a former debater and financial blogger at Qipashuo, had a debate about the recent "biggest melon" in the Internet circle.

Both sides insisted on their own opinions, showing an attitude of "no one accepts the other", and the situation fell into a "deadlock" for a time.

But they all have a common point of view: facing the future, the tragedy of Dongfang Selection has just begun...

Lan Shili: Dong Yuhui didn’t win, he is the worst person

At the very beginning of the conversation, Lan Shili said that the matter between Dong Yuhui and Dongfang Selection was essentially a relationship between professionals, professional managers of companies, and bosses. This "thing", which was "not a thing" in the first place, made the whole people celebrate.

"This shouldn't have happened from the beginning!" Lan Shili scolded. The editor's remarks eventually turned the world upside down. The most important thing is that Oriental Selection lost more than 10 billion in market value and was criticized verbally and writtenly, which led to Sun Dongxu's resignation and Yu Minhong spending his blood to retain Dong Yuhui.This seems like a perfect ending, but Lan Shili thinks that the tragedy has just begun.

"Dong Yuhui lacked basic professionalism. He got emotional, played with attitude, changed signatures, went home on strike, and stopped broadcasting. This is not the quality of a professional. Sun Dongxu threw his mobile phone, and Yu Minhong became more emotional and directly killed the CEO. The three things were a lose-lose situation. Many people thought that Dong Yuhui won. He was actually the worst person." Lan Shili said.

In his opinion, Yu Minhong asked Dong Yuhui to be a cultural assistant, but in fact the cultural assistant was nothing. In addition, he became the vice president of Oriental Selection Cultural Tourism Group instead of the vice president of a listed company. "If you are a senior executive in a listed company, being the vice president of a cultural tourism company can be just a piece of cake."

And everyone said that Dong Yuhui got 140 million yuan worth of shares in Oriental Selection. "Comrades, these are shares, not cash! There are many restrictions on shares of listed companies. Should they be cashed out in 3 years or 5 years? Or are there options or other set conditions? Such shares may also be air."

Chu Yin: There is a problem with Yu Minhong’s thinking

In response to Lan Shili's point of view, Chu Yin retorted that the problem was that Dong Yuhui did not have a team. In Chu Yin's view, Dong Yuhui, as a cultural person, should have a professional team to negotiate money. In fact, negotiating salary and conditions with New Oriental is not a problem that can be solved with personal relationships. "I think Dong Yuhui lacks lawyers and a professional negotiation team. His own traffic and personal image are very important business resources."

In his opinion, Yu Minhong's management ideas are still school-running ideas. He considers himself to be the principal, teacher, and boss of the education group. Yu Minhong has experienced many star teachers leaving in recent years, partners breaking up, etc.

"But this time is different. In the past, New Oriental's number one IP was Yu Minhong, and no star teacher could compete with Yu Minhong. But now Yu Minhong's IP is not as good as Dong Yuhui's. I also think it is a very stupid mistake to remove Dong Yuhui from live broadcasting. New The Eastern management model is constantly creating famous teachers and constantly weakening famous teachers. He is ready for famous teachers to leave. This is the business logic of an education and training institution, but it is not suitable for live broadcast. After losing Dong Yuhui, it may not be possible to cultivate Dong Yuhui. "

The second point Chu Yin talked about was the issue of school management of teachers. "Teachers at training institutions have two sides. On the one hand, they are very personalized and need to give personalized lectures. On the other hand, New Oriental prepares lessons collectively. There are strict restrictions on the content of the lectures, and the backend is very standardized management."

He believes that this is actually a logical conflict between back-end standardized management and front-end personalized IP. All these successes are in the education and training industry, not the live broadcast industry. The logic of the live broadcast industry is "whoever has the most traffic will be the boss of the company."

Dong Yuhui is a warrior?

During the conversation, Lan Shili also had a "big fight" with Chu Yin about Dongfang Selection's business model and whether Dong Yuhui was wronged or not.

Lan Shili believes that Chu Yin regards New Oriental as a celebrity agency and as a company founded by a certain Internet celebrity. This is fundamentally wrong. These are two completely different concepts.

Chu Yin said that without the emergence of Dong Yuhui, New Oriental might have collapsed long ago.

"I think I might do better. You must know that live broadcasting was not invented by Dong Yuhui. If Dongfang Selection stopped doing live broadcasts, where would Dong Yuhui be? Maybe he went home to herd cattle. All decisions are made by Dongfang Selection, not Dong Yuhui. Dong Yuhui is just a warrior in Oriental Selection." Lan Shili followed up and said.

Chu Yin said that this is not called a warrior, there is a team behind every star. Oriental Selection is not a brokerage company, but the reason why Oriental Selection is in such a predicament is because it is not a brokerage company and does not understand how to deal with normal business relationships with celebrities. "Yu Minhong still behaves like father and son, monarch and minister."

"There is no such logic in the world. You trained me, and when I grow up, I will be controlled by you for the rest of my life. Either we sign a new contract and a non-competition agreement, or we start a new shareholding. How can that be the case? I was controlled by you when I was a child, and I will be a cow and horse for the rest of my life?" Chu Yin asked.

In Lan Shili's view, this means dividing the country to win a battle. This is how tragedies have come about for thousands of years in Chinese history.

At the end of the conversation, both sides still held different opinions, but everyone had the same attitude towards Dongfang Selection.

They all believed that Yu Minhong had done something wrong. He should never have sent Dong Yuhui away from the live broadcast room of Oriental Selection, and he should not have only given Dong Yuhui a false reputation.

More importantly, both of them believe that the tragedy of Dongfang Selection has just begun.