According to media reports, people familiar with the matter revealed that Xiaomi internally predicts that its mobile phone business sales will decline by 13% this year, and is beginning to adjust its offline store strategy, shifting its revenue focus to its large appliance business, and stopping the expansion of offline stores. In response to this matter, Xiaomi has no official response as of press time.
Xiaomi's previously released 2025 financial report showed that the group's revenue and net profit achieved double-digit growth, but the mobile phone business was under pressure, with mobile phone revenue falling by 2.8% and shipments falling slightly by 1.9%.
Currently, the smartphone industry is experiencing the impact of rising memory prices. IDC predicts that global smartphone shipments are expected to decline by 6.8% year-on-year in the first quarter of 2026; global shipments are forecast to decline by 12.9% in 2026, and revenue will decline by 0.5%.
Today, Xiaomi also adjusted the prices of some mobile phones due to the pressure of rising memory prices. Xiaomi said that in order to ensure the normal supply and stable quality of products, it had to adjust the recommended retail prices of some products on sale. This adjustment involves three models: REDMI K90 Pro Max will be increased by 200 yuan starting from April 11, Turbo 5 and Turbo 5 Max will cancel the New Year special offer, and 512G large memory will continue to be subsidized by 200 yuan.