After Honda's president visited China, he said there was no chance of winning and many electric models were suspended.

Honda has announced the cancellation of three electric models originally planned to be launched in the North American market and expects to write off assets related to electric vehicle-related investments, involving an amount of up to 2.5 trillion yen, equivalent to approximately 15.7 billion U.S. dollars.After Honda President Toshihiro Mibe visited China for an on-site inspection, he bluntly stated that he had "no chance of winning" in the face of China's new energy vehicle industry chain advantages, and immediately promoted a significant reduction in the electrification strategy.

The models that Honda has stopped this time include the 0-series SUV, 0-series sedan and Acura RSX electric version that were originally planned to be launched in the North American market. They are all core products of the brand's electrification. The Afeela electric vehicle project in cooperation with Sony has also basically stalled.

Honda officials attributed the adjustment to the impact of tariffs in the North American market and the slowdown in global new energy demand. The industry generally believes that its slow electrification layout and insufficient technical reserves are the key.

Data shows that Honda's sales in China have declined sharply, with annual sales peaking at 1.62 million vehicles in 2020 and falling to 640,000 vehicles in 2025.

In March 2026, the monthly sales volume was only 36,200 vehicles, a year-on-year decrease of 34.34%, and the production capacity utilization rate fell below 50%, which is far below the break-even line.

Honda is expected to have a net loss of 690 billion yen in fiscal year 2025, the first huge loss since its listing in 1957. The weak performance of the Chinese market directly drags down global performance.

In the era of fuel vehicles, Honda has advantages with its engine and chassis technology.However, traditional thinking is still used in the electrification transformation. Most models are "oil-to-electric" transformation, and intelligent configuration and cost performance lag behind the industry.

Comparing China's new energy industry chain, there is a significant gap between Honda's R&D and production efficiency. Chinese car companies' new car research and development cycle is only 18 to 24 months, and the fastest assembly time for a complete vehicle is 52 hours. The cost of parts and components is lower, creating a generation gap that is difficult to catch up.