Eddie Cue, Apple's senior vice president of services, said in an interview with the media during the Miami Grand Prix on May 1 that he hopes and expects a sequel to the "F1" movie will be released. The film starring Brad Pitt has become the most-watched film in Apple TV history, grossing more than $600 million at the global box office, while costing an estimated $200 million to make.
Producer Jerry Bruckheimer revealed in February that work on the sequel was underway, but Formula 1 CEO Stefano Domenicali previously said the sequel would not launch in 2026, strongly hinting that the project was still in the pipeline. Despite this, there has been no official confirmation as to whether the sequel will actually go into production.
When talking about Apple’s plans for the live broadcast of Formula One racing events, Cue is satisfied with the current operating performance in the US market. He said that although the F1 event broadcast rights are not globally authorized, this has not affected Apple's intention to further expand. Cue believes that starting in the "huge market" of the United States is the "right way" to advance the business, while expressing a desire to expand the live streaming service to other regions and markets. Data shows that 30% of viewers currently watching F1 events use the multi-viewing function, which is welcomed by users.
Cue also specifically mentioned Apple's upcoming leadership change from Tim Cook to John Turner as CEO. He believes that this change will only bring Apple closer to F1, because Turners himself is a Porsche owner and amateur racing driver, and is also a "super fan" of F1. Cue revealed that Turners was originally scheduled to attend the Miami Grand Prix but was absent due to racing at Laguna Seca Speedway, and predicted that the new CEO may attend the event more frequently than Cook. Apple is currently the official broadcaster of F1 events in the United States, and its multi-faceted layout in the field of motorsports shows the company’s long-term commitment to this market.