In the view of Li Bin, the head of Weilai, if the car sales are not good this year, the company will be gone.Li Bin, the founder and chairman of Weilai, recently discussed the issue of the robot business during a communication session after the Letao product technology launch. He believed that the company's strategy is generally to do its own business well first. The robot business still has a long window period, but if the cars are not sold well this year, the company will be gone.
Earlier, the hardware upgrade of Ledo L90 caused dissatisfaction among some old users. Li Bin admitted in an interview that this is an inevitable pain in the rapid development of the industry.
He explained that from a business perspective, if there is no competitive pressure, no company is willing to frequently shorten the update cycle.
Each technical iteration of a product means high development costs and huge sunk costs.
However, the current market competition logic has undergone fundamental changes. The generational division of automobiles no longer relies on traditional engine technology, but is driven by chip performance and intelligence levels.
Li Bin pointed out that this pressure is rapidly spreading from the mobile phone industry to the automotive industry. In an environment where chips are updated almost every year, if car companies do not follow up and use the latest hardware in a timely manner, new users will not be willing to pay. In order to ensure competitiveness, companies must be forced to enter this high-frequency iteration cycle.
As a user-oriented company, Weilai must find a delicate balance between the interests of existing users and the company's sustainable operations.
Li Bin believes that keeping the company alive healthily and steadily is the greatest guarantee for users, because once a car company goes bankrupt, subsequent maintenance of vehicles will completely come to a standstill.
