It is said that the iPhone 15 series is toothpaste in terms of innovation. Some netizens joked that the new models released this year just have a new case. It is impossible to queue up for a new model this year. Is this really the case? Apple iPhone 15 series products arrived in the store, and we also got the real phone as soon as possible.
access:
Apple Online Store (China)
On the first day the iPhone 15 series went on sale, the author went to the Apple Direct Store in Sanlitun, Beijing. From 8 a.m. to 8 p.m., almost all users who had reserved the new phones were queuing up, and they had to queue for at least 1-2 hours before entering the store.
A rough estimate from the scene showed that there were close to 800 people outside the store, surrounding the Apple Store several times and forming a "snake" formation. We found that, on average, every minute or so, security guards would let 8-10 customers who had already queued up to enter the store. This means that if there are queues all day long, it is conservatively estimated that at least 5,000 people will come to the store throughout the day...
Are these people iPhone users or bullshit? It is currently unavailable. But what can be confirmed is that there are still channels from the exit of the store where Niu Niu is buying and selling the "hard goods" they just bought. The Niuniu people stared loudly and extremely low-key at every customer who just came out of the store carrying an "Apple shopping bag".
"Boss, do you sell mobile phones? Come and chat here." By asking recycling vendors, we learned that the first-day price increase for the iPhone 15 Pro Max ranged from 500 to 800.
From the color point of view, in addition to blue titanium metal, original color, white, and black titanium metal all meet their price increase goals. It is not difficult to speculate that the change in appearance is the only reason why they increased the price to receive the goods.
"No one cares about 512G or 1TB. The larger the capacity, the less people want it because the demand is small." So in theory, the original titanium iPhone 15 Pro Max 256G has the highest price increase, which can be increased to 800 yuan to 900 yuan per unit. According to a recycling vendor squatting outside the Sanlitun Apple Store, "I won't accept it until tomorrow."
In fact, at the Apple press conference on September 13, it was called "bad" by everyone. The former "Technology Spring Festival Gala" was dubbed by a number of technology self-media as "same with the lack of innovation as the later Spring Festival Gala", "no one bought it, only scalpers", "it just added a Type-C", "charging is not half as fast as my Android" and other public opinions. This is correct, so we now boldly assume that there is such a possibility. Can any more creativity and gameplay be squeezed out of this so-called "hopeless apple"?
The author got the brand new iPhone 15 Pro Max on the first day, and still found some practical experiences and changes. Provide sharing and reference for netizens, and additions are also welcome.
Titanium alloy frame, lighter weight and better grip
Frankly speaking, I don’t like the color matching of this new color scheme. The texture of the original titanium metal is yellowish. Personally, I don’t feel that the color matching of the previous iPhone series is as advanced as that of the previous iPhone series. The overall color is gray.
According to Apple's official data, the weight of iPhone15Pro and ProMax is 187g/221g respectively. Compared with 206g/240g of iPhone14Pro and ProMax, both are reduced by nearly 20g, so in terms of perception, you may even feel that it may have become smaller.
The author feels that compared to the 14/13 series, it is easier to use... With a weight of close to 20g, you can completely feel the difference. But as to whether it's better to go lighter, that's a matter of opinion. As for the overall feel, it's really not that harsh.
In addition, it should be emphasized that especially the many female users who like iPhone but do not accept its feel should be very cold-hearted about this design change of the iPhone15 series this year.
The updated camera module’s 5x zoom, maximum aperture and 3D anti-shake make photos clearer
The periscope lens in the iPhone 15 Pro Max mainly relies on refractive optical design, allowing the ProMax zoom to exceed 3 times and reach 5 times. The optical design is unique. Apple calls it a quadruple reflection prism, which reflects light four times from the hole in the lens to the folded sensor.
Jon McCormack, Apple's vice president of camera software engineering, said in an interview with foreign media that the telephoto lens on the iPhone 15 Pro Max combines optical image stabilization and an autofocus 3D sensor shift module and is Apple's most advanced camera stabilization system to date.
"We believe that 5x zoom is currently the best solution to ensure stable photos. You can look at 10x zoom. Unless you have the most stable hands or a tripod in the world, it is really difficult to use." Compared to pursuing a 10x telephoto lens, Apple may pay more attention to the stability of shooting.
The lens itself has an f/2.8 aperture, which is the largest among the 120mm lenses on mobile phones. That means Apple has increased the equivalent focal length without sacrificing the aperture size. In addition, there is optical stabilization, also known as 3D displacement anti-shake, which can make fine adjustments 10,000 times per second to eliminate blur. In other words, with the same 5x zoom, the photos taken by Apple are clearer and brighter.
The 5x advantage of the outsole is very guaranteed for the amount of light. Comparing a set of photos, you will know what the distance of the 5x zoom is.
(Photo sample) The focal lengths are 24/28/35mm.
The longer focal length has greatly raised the upper limit of iPhone photography users. In addition to its excellent hardware configuration, coupled with Apple's optimization of the shooting algorithm, the final imaging performance is not bad.
But we also found a problem. When shooting with the 3x telephoto of the iPhone 15 Pro Max, the picture was a bit blurry, not even as good as the 14 Pro series. The specific reason may need to be interpreted by professionals.
Taken together, the iPhone 15 Pro Max has significantly improved all aspects of the image. In complex environments, there is no over-processing performance. In addition, the blurring achieved through calculation makes the overall look and feel indeed better.
It is worth mentioning that the iPhone 15 Pro can take photos and videos of the three-dimensional space viewed in Vision Pro through the rear main camera and ultra-wide-angle camera. Apple's move will not only promote the development of VisionPro, but also play a role in consolidating the moat for the development of its iPhone.
If we look further, the 3D content generated by the iPhone can not only be used by the Apple ecosystem, but also enrich the content library of the entire XR industry and promote the development of the entire XR industry.
A17Pro makes it possible to play AAA masterpiece games on iPhone
Thanks to the performance of A17Pro, this also allows the iPhone to be natively adapted to 3A stand-alone game works on various consoles and PCs, including the familiar "Resident Evil" series and "Assassin's Creed" series. At the press conference, Apple demonstrated the A17’s hardware-accelerated ray tracing, with the scene running at 30FPS with RT turned on.
In addition, the developers of "Honkai Impact: Star Rail" praised the iPhone 15 Pro for providing high-quality water effects and MetalFX upgrades to improve performance. The MetalFX upgrade works with the chip's Neural Engine and ProGPU to deliver high-quality graphics with less power.
In the future, mobile gamers can enjoy 3A game masterpieces simultaneously with console and PC players. But the author always believes that mobile terminal platforms such as mobile phones should not be too heavy. Just play Moba games... It’s better to leave 3A professional matters to PCs and consoles.
The combination of C-mount and SSD brings a new way to play movie-level videos
I believe that many short video self-media are worried about the small storage space during post-production. Let alone the 1TB top version, even if they are given another 10 T, it will not be enough for them to store the shooting materials. This pain point has indeed improved significantly with the arrival of the TypeC interface.
With the iPhone 15 series interface finally "upgraded" to the USB-C interface, the C port brings not only the convenience of less wires, but also new ways of playing for users who use the iPhone series to shoot, especially in video shooting.
Thanks to the ultra-high transmission rate of Type-C, which supports up to 10Gb/s, you can connect to a high-speed SSD and externally record 4K60-frame video encoded by ProRes or ProRaw (you no longer have to worry about insufficient storage capacity and storage speed). At the same time, it is equipped with the upgraded camera of this 15Pro series. Module, Log mode (increases the space and flexibility of post-production visual effects and color correction), supports ACES (a professional color management and interaction system in the field of film production, adopted by many mainstream film production companies), which is undoubtedly the biggest benefit for video shooting, especially professional video shooting players!
Both iPhone15 and iPhone15Pro models can charge another iPhone or other mobile phones.
When an iPhone 15 is connected to another iPhone 15 using a USB-C to USB-C cable, the two iPhones will communicate with each other to determine which iPhone has the lower battery, and then the iPhone 15 with the higher battery will charge the other with the lower battery.
So what if the iPhone15 series and Android phones are interconnected? After testing, the results obtained by different Android phones may be different. If the Android phone supports USBPowerDelivery, it can charge the iPhone 15. For Android phones that do not support the PD protocol, there is no way to achieve charging. This may depend on the Android phone model and the built-in adapted charging protocol.
It should be noted that although the iPhone15 series mobile phones can charge other iPhones, the charging power is only 4.5W.
What is gratifying is that the USB-C cable of Android phones can fast charge the iPhone 15 series, and Apple does not encrypt the cable protocol.
The Action button of iPhone15Pro/ProMax brings more functions
iPhone15Pro/ProMax cancels the classic mute switch and replaces it with the Action button, but brings more functional controls. For example, by pressing and holding the new Action button, you can switch between [Ring and Silent], and the TapticEngine linear motor is used to provide simulated button feedback, and tactile feedback is used to indicate changes in status. Moreover, the Action button supports customization, which is a very good choice and puts the choice in the hands of the user.
I even have my own pain points, such as the 3-band router at home, which has two high-band 5G signals, one is responsible for watching videos and downloading, and the other is responsible for low-latency online games. If you suddenly want to play a mobile game while watching a drama on your mobile phone, you can directly set it to one-click switching (not tested yet). Of course, there are too many ways to play.
For example: switch ring and silent status, enable/disable Do Not Disturb mode, enable/disable flash, enable/disable power saving mode, switch light/dark theme, enable/disable rotation lock, display home screen, display lock screen interface, open Control Center, open Notification Center, open camera, take screenshot, record screen, run a shortcut, display multi-tasking view, display AppLibrary, start song-listening service Shazam, VoiceOver, start compass, change background music, etc.
We even found in the reviews of many well-known self-media bloggers that they used the Action function to control the drone to take off with one click.
write at the end
In fact, Apple's innovation has always been pragmatic, detailed and systematic innovation. It is a kind of innovation similar to water in a sponge, which maximizes a certain user experience, and it is these things that do not seem to be innovation. But it is still infiltrating users... In short, in a word, if it is not good, why do you criticize it every year, but still grab it every year...
TechWeb text/Bian Haichuan