[BofA Securities reiterated its Meta “buy” rating with a target price of $810] On September 24, Bank of America Securities reiterated its Meta “buy” rating and target price of $810 after the Meta Connect 2026 conference. It believed that the newly launched personal intelligence Muse is becoming an important starting point for the company’s consumer-grade AI strategy. The agency pointed out that Muse has achieved initial user growth and has established cooperation with Walmart, Best Buy, Shopify, Expedia and Instacart. In the future, it will also be connected to smart glasses and gradually cover Meta's products and Reality Labs devices, which is expected to make up for the shortcomings of its hardware in smart assistant functions. In terms of commercialization, Meta plans to charge commissions on transactions completed through Muse to add new monetization channels. However, the company has not yet officially set a commission ratio, and the relevant revenue contribution is still in the early stages. The commercial scale and conversion effect still need to be further observed.