B · Normal
[Adidas Global CEO: The decision-making power of the Chinese market lies in the hands of the Chinese team, and distribution channels are optimized according to local conditions] On October 13, Adidas Global CEO Bjørn Gulden pointed out in an interview in Shanghai that the business model of the Chinese market has very distinct characteristics of its own, and the group does not need to integrate the business of the Chinese market into other regional structures for layer-by-level coordination. In the Chinese market, the decision-making power lies in the hands of the Chinese team, and there is no need to go through additional management levels for approval. The Adidas China team can decide independently to develop any products they think are suitable for the market.
🕐 2026-10-13 20:04

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