[Seven departments: Cultivate about 10 internationally competitive leading advertising companies by 2030] On October 20, seven departments including the State Administration for Market Regulation issued the "15th Five-Year Plan for the Development of the Advertising Industry". It pointed out that cultivating high-quality advertising business entities. Encourage the realization of large-scale and group development through mergers, reorganizations, strategic alliances, etc., and cultivate a group of internationally competitive industry leaders. Support leading companies to drive coordinated development of the upstream and downstream of the industrial chain through resource sharing, open platforms, project cooperation, etc. Support local leading advertising companies to become bigger and stronger, and build core capabilities such as full-link integrated marketing, cross-media resource integration, and global brand services. By 2030, cultivate about 10 leading advertising companies with international competitiveness.