[Jia Guolong’s new project encounters another setback] On October 21, Tianyancha App showed that Inner Mongolia Tianbian Braised Noodles Catering Co., Ltd. has recently undergone industrial and commercial changes, and Tianbian Brand Management (Beijing) Co., Ltd., a subsidiary of Dongbei, the original shareholder, withdrew. The shareholding ratio before the withdrawal was 60%. "Tianbian Clay Pot Stewed Noodles" is a new brand launched by Xibei this year. It is positioned as a northwest folk dish and Bameng Stewed Noodles. The per capita price is about 40-55 yuan. Many stores were rebranded from the original Xibei stores to take over the property and employees after the Xibei stores closed. In fact, since September, news of "Tianbian Clay Pot Noodles" in many places across the country have been reported to be closed or temporarily suspended. Since 2016, Jia Guolong has been intensively testing new catering projects. "Tianbian Claypot Braised Noodles" is the eleventh sub-brand, and the first ten have all withdrawn from the market. (China News Weekly)