B · Normal
[Li Ning: Retail sales in the third quarter fell by low single digits year-on-year, and e-commerce business grew by high single digits] On October 26, Li Ning announced that in the third quarter ending September 30, 2026, the retail sales of Li Ning points of sale (excluding Li Ning YOUNG) on the entire platform recorded a low single digit decrease year-on-year. Looking at channels, offline channels (including retail and wholesale) recorded a mid-single-digit decline, of which the direct-operated retail channel was flat and the wholesale channel recorded a mid-single-digit decline; the e-commerce virtual store business recorded a high-single-digit growth.
As of September 30, Li Ning had a total of 6,099 points of sale in China (excluding Li Ning YOUNG), a net increase of 36 points from the end of the previous quarter, and a net increase of 8 points so far this year; including a net decrease of 61 points of sale in the retail business and a net increase of 69 in the wholesale business. Li Ning YOUNG has a total of 1,491 points of sale in China, a net decrease of 25 points from the end of the previous quarter, and a net decrease of 27 points so far this year. The company stated that the above operating data has not been audited and reviewed.
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