[The State Administration for Market Regulation issues compliance tips to regulate the "Double Eleven" online centralized promotion activities] On November 6, in order to further standardize the promotional behavior of e-commerce platforms, maintain a fair and orderly online transaction order, and promote mutual benefit and win-win results for all parties, the State Administration for Market Regulation recently issued the "Double Eleven" online centralized promotion compliance tips to major platform companies, which mainly includes the following content. Strictly implement the qualification verification and registration obligations of operators within the platform. Earnestly fulfill legal obligations such as verification and registration and information disclosure, promptly clean up and deal with operators on the platform whose business qualifications have been revoked, canceled or revoked, and effectively prevent "ghost shops" and "ghost live broadcast rooms". Strictly regulate promotional activities. Organize self-examinations on behaviors such as "price-fighting" and "first increase prices and then lower prices", and put an end to behaviors that infringe on consumer rights such as not clearly marking prices in accordance with regulations, price fraud, etc. Optimize promotion rules and publish them in prominent locations to accept consumer supervision to ensure that activities are standardized and transparent. Strictly strengthen the review of advertising content. Improve advertising business registration, review, and file management, and improve the level of advertising review. Focus on standardizing advertising behaviors in the fields of medical care, drugs, medical equipment, food and other fields, and promptly clean up and deal with illegal marketing propaganda. Unfair competition is strictly prohibited. Participate in market competition fairly and resist unfair competition. During the promotion period, active measures will be taken to prevent illegal transactions such as false transactions and fraudulent transactions on the platform. Strictly regulate live broadcast behavior. Strengthen the review and monitoring of anchors and their business activities on the platform. Strengthen the monitoring and handling of key issues such as "copycat village cadres", false assistance to farmers, false assessments, and illegal foreign housekeepers. Focus on controlling the quality of live broadcast products and do a good job in live broadcast monitoring to prevent anchors from committing illegal activities during live broadcasts. Strictly strengthen commodity control. Strictly implement the rules for handling problematic goods, and promptly take prohibitive and restrictive measures against counterfeit and shoddy products, "Three No's" products, products that fail to comply with supervision and spot inspections, and recalled defective consumer goods. It is strictly prohibited to sell products on the platform that do not meet the requirements of administrative licensing, compulsory product certification management and compulsory national standards. Protect the legitimate rights and interests of all parties. Operators on the platform are urged to abide by the seven-day no-reason return policy for online shopping and properly handle consumer disputes. Fully respect the independent business rights of merchants, and shall not impose unreasonable restrictions or attach unreasonable conditions or charge unreasonable fees. Smooth appeal channels and effectively protect the legitimate rights and interests of online delivery personnel. Strengthen communication and collaboration between government and enterprises. Actively cooperate with regulatory authorities to investigate and deal with relevant violations of laws and regulations by operators within the platform in accordance with the law. When any illegal or illegal issues are discovered, e-commerce platforms must proactively and promptly report to the local market regulatory authorities at or above the county level.