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[Beike announced the launch of a new logo and the renaming of the Beike House Search APP to "Sheike"] On November 12, Beike co-founder, chairman and CEO Peng Yongdong announced today at the company's 25th anniversary meeting: Beike's vision is to "accompany the family every step of the way with professionalism", officially launched the new brand logo and customized "Shell Body", and the Beike House Search APP was renamed as Beike APP. Shell said that this upgrade established the company's strategy of moving from a single transaction to a professional service strategy that accompanies consumers' full life cycle living needs.
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