[Exclusive | Kweichow Moutai has lowered the offline selling prices of a number of products sold by dealers and aligned them with the prices on the iMoutai platform] On November 13, reporters learned from sources that Kweichow Moutai has recently slightly lowered the offline selling prices of a number of products sold by dealers, and the adjusted prices have been aligned with the prices on the iMoutai platform. Among them, the dealer selling price of high-quality Moutai has been reduced from 2,410 yuan/bottle to 2,359 yuan/bottle; the Maotai zodiac wine for the Year of the Horse has been reduced from 1,951 yuan/bottle to 1,899 yuan/bottle. Xiaocai’s note: Previously, the price of Moutai products sold by dealers was often higher than the price of the same product from i Moutai. Recently, Kweichow Moutai officials have stated that they will promote channel coordination. (Reporter Zhu Wanping)