[Agency: Memory drives up costs and iPhone 18 series pricing is expected to increase by 10%-20%] According to the Science and Technology Innovation Board Daily on the 3rd, TrendForce issued a document stating that memory prices will enter a super upward cycle starting from the second half of 2025. Apple will adopt a milder price adjustment mechanism this time, and it is expected that the increase in new models will be controlled between 10% and 20%, and it will maintain market share through moderate profit concessions. The much-anticipated starting price of the Fold series, the first foldable mobile phone, is expected to be between US$2,099 and US$2,299, and higher configurations are not excluded from exceeding the US$3,000 mark.