[Report: China’s smart glasses online sales fell 15.3% year-on-year in July] September 7th, according to Luotu Technology’s latest “China Smart Glasses Online Retail Market Monthly Tracking” report, in July 2026, on JD.com, Tmall, and Dou On the three major e-commerce platforms in China, the monitored retail sales of the smart glasses market were 74,000 units, down 15.3% year-on-year and 20.9% month-on-month; retail sales reached 130 million yuan, down 25.8% year-on-year and 43.0% month-on-month. Luotu Technology believes that it cannot be judged that the entire smart glasses track has entered a downward cycle at present, but should be understood as a phased correction after the pulse in the second quarter and a phased rest in the high-speed growth track.