[Hyundai Motor will launch self-developed driving assistance system in 2029] On September 13, Hyundai Motor Group said it is developing self-developed autonomous driving technology with Atria AI as the core. Atria AI is an end-to-end artificial intelligence model designed to perceive the surrounding environment and make driving decisions. Hyundai Motor said that the mass production target of Level 2++ vehicles equipped with Atria AI is set in the second half of 2029. At the same time, the group plans to use real road driving data to continue training and improving its Atria AI, and gradually promote the technology to mass production vehicles, with the long-term goal of moving towards Level 4 autonomous driving. In addition, Hyundai Motor is collaborating with U.S. chipmaker Nvidia to accelerate the commercial deployment of advanced driver assistance and autonomous driving systems. Hyundai Motor stated that it plans to introduce the Level 2+ autonomous driving technology developed in cooperation with NVIDIA into the first mass-produced software-defined vehicle (SDV) in the first half of 2028; the target for Level 2++ mass-produced vehicles is set for the second half of 2028.