[SK Group Chairman Choi Tae-won calls for efforts to build a sustainable business model for AI] September 13th, SK Group Chairman Choi Tae-won reportedly called for efforts to build a sustainable business model for artificial intelligence (AI) at the "2026 Ulsan Forum" held on Friday. He said that large-scale investment in this technology must eventually generate returns to maintain investment and growth. "Now that humans have invested so much energy and resources into artificial intelligence, we need to build better business models to commercialize it," Cui Taiyuan said. "Artificial intelligence needs to create profits and eventually form a structure that can sustain investment." He also warned that if the large amount of capital and resources pouring into the field fails to generate sufficient returns, an AI investment bubble may occur. He stressed the need to build a self-sustaining ecosystem where AI-related profits can fund further investments.