B[Two departments: Support sports in cinemas and explore suitable sports events in qualified cinemas] On October 17, the State Film Administration and the General Administration of Sports issued the "Notice on Launching the "Follow the Movies to Sports" Action to Promote the Two-way Empowerment of Movies and Sports." It is mentioned among them to promote the organic linkage between film consumption and sports consumption. Support cinemas, stadiums, sports event organizers, Internet platform companies, commercial banks, payment and settlement institutions, etc. to jointly carry out "movie + sports" consumption promotion activities, set up special columns for activities, launch preferential packages for movie watching and fitness, linkage with ticket stubs for movie watching events, two-way points exchange rewards, and discounts on consumption, and other consumption promotion preferential measures to achieve consumption linkage. Encourage the creation of special outdoor sports routes such as hiking, cycling, and self-driving combined with movie scenes. Support co-branded cooperation in movies and sports derivative products. Support the creation of movie and sports markets and integrate sports and movie elements in both directions. Encourage the establishment of sports-themed theaters in movie theaters to create a "second scene" for watching games, and use the free time in movie theaters to carry out live broadcasts of major sports events. Support the linkage and mutual benefit between movie-watching consumption and sports lottery purchases, support the establishment of sports lottery sales points in movie theaters, and enrich entertainment experience, brand promotion, and public welfare display functions. Encourage the use of virtual reality film technology to provide immersive sports experience. Support the introduction of sports into cinemas and explore the development of suitable sports events in qualified cinemas. B[As of the end of 2025, the number of participants in China's outdoor sports will exceed 500 million] On October 16, the State Sports General Administration today released the "China Outdoor Sports Industry Development Report (2025-2026)". By the end of 2025, the number of participants in China's outdoor sports will exceed 500 million, and the total scale of outdoor sports-related industries will be approximately 3.17 trillion yuan. The infrastructure of outdoor sports venues has been consolidated at an accelerated pace. By the end of 2025, there were 2,626 ice and snow venues across the country, an increase of 39% from the end of the 13th Five-Year Plan, including 1,723 skating venues and 903 ski venues. There are 182,000 fitness trails nationwide, with a total length of 430,300 kilometers, an increase of 104% and 106% respectively compared with the end of the 13th Five-Year Plan; there are 970 commercial rock climbing venues, more than 700 natural rock climbing sites, and more than 14,000 natural rock wall routes nationwide. During the "14th Five-Year Plan" period, 2,200 new public wharf berths were added across the country, and water sports venues and facilities showed an expansion trend of agglomeration along the coast and accelerating the layout of inland rivers and lakes. The construction of the first batch of high-quality outdoor sports destinations has been steadily advanced, providing strong support for improving the quality of outdoor sports. Some selected areas have obvious growth characteristics such as passenger flow, inter-provincial visits and length of stay. (CCTV News) B[The area of the 28th Harbin Ice and Snow World Park has been expanded to 1.25 million square meters] On October 12, the "Crown of Ice and Snow, Appointment in Longjiang" Heilongjiang Province Ice and Snow Tourism Development Promotion Association 2026-2027 Ice and Snow Season Promotion Conference and Launching Ceremony was successfully held in Guangzhou. According to reports, the area of the 28th Harbin Ice and Snow World Park will be expanded to 1.25 million square meters, setting a new record in scale, with a total ice and snow consumption of 400,000 cubic meters. It will focus on six major sections: ice and snow landscapes, entertainment experiences, performing arts activities, ice and snow events, theme IPs, and supporting services to create an immersive winter ice and snow tourism feast. B[Economic Daily: Cultivating a new growth pole for the event economy] On October 11th, the Economic Daily issued an article saying that the key to revitalizing the event economy and amplifying event dividends is to meet the needs of the public, make up for industry shortcomings, and transform the heat of the competition into sustainable dividends for people's livelihood and economic increment. Whether the event is good or not ultimately depends on whether the public likes to watch it and whether they are willing to participate. It is necessary to take into account the needs of different groups of people and set up a multi-level event stage. It is necessary to deepen the development of high-end sports venues, focus on building top event IPs with international influence, improve the professional and international level of professional events, and polish the business card of Chinese sports events; it is also necessary to take root in the market and continue to cultivate village super, village BA, city marathon and other people-friendly events, and actively arrange trendy events such as skateboarding, cycling, and BMX that are popular among young people, and build an event system that is high-low and suitable for all people, so that professional athletes have a competition venue and ordinary people have a stage. B[China Table Tennis Association: Will promote the establishment of a venue ban list system] On October 7th, the China Table Tennis Association issued a statement on the 7th about boycotting the cross-border behavior of extreme fans. It mentioned that recently, the Chinese Table Tennis Association has noticed that some extreme fans continue to abuse, spread rumors and personally attack national team coaches and athletes. Such behavior has spread from the stadium to the Internet, and from the Internet to the scene. The Chinese Table Tennis Association has always placed the physical and mental health and long-term development of coaches and athletes in an important position, provided protection for coaches and athletes, and resolutely safeguarded their legitimate rights and interests. In the next step, the association will also promote the establishment of a prohibited list system for the competition venue and strengthen the maintenance of order on site. For all types of false information involving team management, competition arrangements, athlete usage, coaching staff lineups, etc., the association will cooperate with relevant departments to deal with it in accordance with laws and regulations. B[Office of the State Council: Cultivate a group of event operators with strong market competitiveness and high degree of professionalism to maintain the order of event communication copyright] On September 30, the General Office of the State Council issued the "Opinions on Developing Sports Events to Stimulate Consumption Vitality." It pointed out that the business entities should be strengthened. Cultivate a group of event operating entities with strong market competitiveness and high degree of professionalism, and support enterprises in cultural media, fitness and leisure, equipment manufacturing, technological innovation and other fields to participate in the organization and operation of event activities. Maintain the order of event communication copyright, encourage event copyright holders to deepen cooperation with mainstream media, commercial platforms, etc., and obtain legitimate income through event broadcast rights, sponsorship and investment rights, etc. Places that have the conditions to do so can study and formulate incentive policies such as event diversion, scene innovation, and employment support on the premise of complying with relevant national regulations. B[State Office: Vigorously develop professional leagues such as football and basketball, and support the organization of high-level professional events such as tennis, automobiles, and motorcycles] On September 30, the General Office of the State Council issued the "Opinions on Developing Sports Events to Stimulate Consumption Vitality" and proposed to improve the development level of professional events. Build a professional event system with clear levels and orderly connections, improve the classification standards for professional events, promote the connection and interoperability of professional events and amateur events, and smooth channels for the flow of talents. Vigorously develop professional leagues such as football, basketball, volleyball, table tennis, badminton, ice hockey, baseball, and Go, and support the organization of high-level professional events such as tennis, sailing, boxing, billiards, automobiles, motorcycles, and bicycles. Encourage high-quality capital at home and abroad to invest in various domestic professional events at all levels, create new professional events in accordance with laws and regulations, and carry out talent training and training, brokerage services, market development and other businesses. B[The General Office of the State Council issued the "Opinions on Developing Sports Events to Stimulate Consumption Vitality"] On September 30, the General Office of the State Council recently issued the "Opinions on Developing Sports Events to Stimulate Consumption Vitality", making arrangements to promote the development of sports events, stimulate consumption vitality, and cultivate new drivers of economic growth. The "Opinions" emphasize that we must adhere to the guidance of Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era, adhere to the starting point of meeting the people's diversified life needs and improving people's well-being, promote the branding, integration, and market-oriented development of sports events, enrich the supply of high-quality events, and play an active role in expanding domestic demand and boosting consumption.
The "Opinions" propose that by 2030, a modern event system with Chinese characteristics will be basically formed, a number of sports events with world influence will be cultivated, industrial synergy will be significantly improved, event consumption vitality will be effectively stimulated, and strong support will be provided for high-quality economic and social development.
The "Opinions" deployed 17 major tasks in 5 aspects. The first is to strengthen the supply of events and activities. Enrich competitive sports events, improve the development level of professional events, support the development of amateur events, and promote international exchanges and cooperation in events. The second is to deepen the integrated development of events. Deeply explore the potential of the integration of events and culture and tourism, promote the coordinated development of events and business, and promote the integration of events and technological innovation. The third is to stimulate competition consumption vitality. Expand event consumption scenarios and enhance event consumption experience. The fourth is to lay a solid foundation for the development of the event. Cultivate a group of event operating entities with strong market competitiveness and high degree of professionalism, improve venue facilities, strengthen talent training, and strengthen the development, implementation and application of standards such as competition guidelines and participation guidelines. The fifth is to improve management support capabilities. Optimize service management, promote the further opening of public resources such as mountains, forests, roads, etc. to sports events in a reasonable and orderly manner in accordance with the law, strengthen event management, and strengthen safety guarantees.
The "Opinions" require that all regions and relevant departments should strengthen coordination and cooperation to jointly promote the development of sports events and stimulate consumption vitality. The General Administration of Sports should work with relevant departments to strengthen overall planning and promote the implementation of various tasks. (Xinhua News Agency)
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